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20% of your local optimization efforts will give you 80% of your results.Wondering how?With Google My Business.Google My Business (GMB): A free listing of your business’ operating information, reviews, posts, images and much more.Google My BusinessMost of the people you’d come across; consider GMB as just another place to display information about the business.But that’s not true!If you haven’t used Google My Business to its core, you are leaving money on the table.If used correctly, Google My Business is such a powerful tool that can bring you more and more business!How?Here it is…1) Ensure The Information Is Complete And Consistent
Don’t let your audience guess or assume about you. Make sure your listing details communicate enough facts. Try to provide as much information as GMB asks for.If you’ve just entered NAP (Name, Address, Phone) on your listing and waiting for wonders to happen, then let me tell you, this is a complete waste of your time.Also,Ensure the information you’ve entered on the listing is EXACTLY THE SAME as on your website.Inconsistencies in the information will negatively impact your search ranking.Google-my-business22) Verify Your Listing (If You Haven’t Done It Yet)
This is the key to unlock all the GMB features.To verify your listing, you’ll be required to submit a code that is sent to your business address.If you’re expecting some business through GMB, it is highly important to verify your business. With so many fake business registrations every day, a user would not prefer to make a purchase from an unverified listing.After verification, you’ll need to keep an eye on the inbox associated with your Google My Business Listing, for any emails from Google. Google may unverify any listing if it determines that the account is inactive for a significant duration of time.3) Google My Business Descriptions ARE BACK!
Google My Business had descriptions back in 2015-2016. They were suddenly gone and since then businesses had no descriptions; which left the users assuming your products and services.Well, the good news is…Business Descriptions are back!With Google My Business descriptions, you have the chance to describe your business to your audience and explain what makes you different from your competitors.Google My Business Descriptions come with a character limit of 750. So, you can get your message conveyed to the people and simultaneously optimize the listing by using relevant keywords.Optimize Google My Business4) Get More And More Reviews (And Respond To Them)
As described by Neil Patel in one of his articles,Good reviews = sales. More good reviews = more sales.90% of people read reviews before purchasing because everybody likes the second opinion.Ask your customers to review your business. But just gathering reviews won’t help. You need to acknowledge them.All of them!The positive ones, the negatives, the neutrals.5) Update Your Business Hours And Payment Options
Make sure your business operating hours are accurate. Update your working hours for any special events. Make sure that you don’t lose any customer because of incorrectly listed business hours.Also, update your listing for any changes in the payment options.Also read: 7 Reasons Why Businesses Need To Invest In SEO 20186) Choose Best Google My Business Category For Your Business
Be specific while picking a category for your business. Consider your targeted keywords.Be careful though. Don’t stuff your listing with keywords.Remember to be specific. Don’t put “Cosmetology” if you run a “Nail Salon.”7) Pictures, Pictures, And More Pictures
Pictures speak volume!According to Google, businesses with photos see 35% more clicks to their website and 42% more requests for driving directions on Google Maps.Adding photos of your business is a great way to let your customers get a “behind-the-scenes” look at what your company is all about… AND it can go a long way in promoting your business.People don’t want to see stock images but the real face of your business – who you are, what you do and where you’re located.The most important image in your GMB listing that gets the most exposure and has the most impact, is your ‘Profile Picture’.However, the cover image is also of paramount importance, as it shows up front and center on your listing. You can also add other pictures based on the business you operate in; this might include pictures of interior and exterior of the business, goods and/or services your business, your staff or employees or any other picture that can summarize or describe your business.8) Google My Business Videos
You can also add videos. Videos must be:30 seconds or shorter
100 MB or smaller
720p resolution or higher
Unlike images, videos are not a ‘must have’. However, adding one will make you stand out among other businesses.Creating a video will not take you any extra equipment or any video editing software. Just pick up your smartphone; take, save and share the video. This video must be taken at your location. Any commercials or advertising videos will be removed.9) Add Posts To Share Business Updates
Google launched its ‘POST’ feature on all businesses in 2017. With this feature, you can post updates and offers to your listing. You can advertise the latest offers, share updates about new products/services or any special event for free.Google Posts allows you to add text, photos, gifs, and even call-to-action buttons like ‘Buy’, ‘Sign Up’, ‘Learn More’, ‘Get Offer, ‘Reserve’, etc.You can create posts only after you’ve verified your Google My Business Account.However, Google My Business Posts disappear after seven days unless you set a shorter time frame. So, be time specific while crafting the post.Conclusion:
Google My Business presents your business information to potential prospects. It gives you an opportunity to interact with your customers.Not optimizing your Google My Business listing is like not opening door to a customer knocking at your door.It’s an opportunity!Local SEO takes time but can give you a big payoff. On the top of everything, it’s FREE!If you need any help with your Local SEO or wish to optimize your Google My Business Listing, you can contact us.

If you haven’t used the magic of SEO content writing for website promotion, you won’t know what you’ve been missing till you’ve tried this cheap and best website SEO technique that is easy to implement, requires a one-time investment and gives back long-term SEO results!To make your business grow, consider writing original, high quality SEO articles with your target market in mind and distribute these in large quantities (100 article packs) to the top article directories, forums and niche blogs in your business sector in order to drive huge targeted traffic to your website.However, if you are not confident of your writing skills, short on time or lack knowledge of writing SEO content, you can always hire a professional SEO writer to take care of your website promotion efforts on a long-term basis. The reason why you need to consider developing SEO content on a regular basis is because the era of one-page sites is well and truly over. With Google clearly preferring quality content over keyword-stuffing, as was once seen on text-only mini-sites, it is now time to build quality websites with great SEO content.But, having quality content on your website doesn’t mean you need to go broke!By applying smart website promotion methods that are affordable, ethical and effective, like SEO article writing, linking to sites with high PR (page rank) on major search engines, and tying in the most popular and relevant keywords used in your SEO article marketing campaign with the content placed on your website, you can achieve cheap website SEO goals in less than 6 months!With most people searching on the net for services and information, it makes good business sense to utilize the reach of traffic search engines, which can get you massive relevant website traffic – for free!Additionally, the results you receive from your SEO writing and marketing campaign, via the search engines, are longer-lasting as compared to any you will receive from expensive PPC (pay per click) campaigns, or for that matter, even paid advertising.So, give your web business a boost. Learn and apply these top 5 tips for affordable website promotion using SEO content writing help! 1. Get 100% free traffic with SEO article writing and posting on top PR sites – When you write and submit 100 or 200 original, quality SEO articles revolving around hot keywords best describing your website services or products, you benefit from 200 to 400 high quality, one-way, permanent back-links that you are allowed to place in your articles. Thus, these articles serve as your permanent, online sales agents, driving targeted webtraffic to your website for years to come. Most reputed article directories don’t charge a fee for submissions, so the only investment involved is your one-time payment to an SEO article writing service – unless you write and submit your own articles, to save on costs.2. Get indexed fast on Google, even with new websites, by providing optimized content across different marketing channels – When you provide professionally written, keyword rich website content regularly and integrate the same key terms and phrases into your article marketing campaign, too, Google and other major search engines find it easy to locate your website and crawl it regularly for fresh content updates.3. Accelerate site promotion results with original, quality SEO articles – When you research your target market, get to know the needs of your prospects and the hot keywords for your business, you can formulate original, high-quality articles that are customized for a specific readership. Moreover, with unique, quality content in the articles that you publish to top article directories, you also catch the eye of other online business owners looking for regular content to fill their newsletters, blogs and email lists with. The more useful and unique your SEO articles are, the more likely it is that they will be picked up by several online publishers, increasing website traffic and backlinks to your site from readers of your content, since it is mandatory for anyone picking up your articles from reputed directories to include your website back-link. Thus, with a well-planned article writing and marketing strategy, you increase your site’s SEO value.4. Target volume SEO article writing and submissions to build your reputation fast – When you have 500 articles (or even, 200 articles), to your name in your market niche, you hold more sway as an authority figure to talk about your online business, as compared to some other website owner who has published only 5 to 10 articles in the same category. When a lot of articles with quality information based on your top keyword link back to your website, it builds trust in your readers about your expertise in that field. So, as a savvy Internet business owner, aim for volume SEO article writing and submissions to high-ranking article directories, so you have maximum number of relevant back-links to your website from sites that have already acknowledged you as an expert.5. Order Bulk SEO articles to avail discounted writing rates for cheap website SEO promotion – Most professional SEO article writers have special discounted writing rates for bulk article writing. So, once you have your keyword lists and article writing budget in place, contact professional SEO article writers to discuss the possibility of getting discounted writing rates for cheap website promotion. Most professional SEO writers have a lower rate for bulk article writing and some even handle article posting for you, at no extra charge! So, ensure long-term, cheap site promotion results with affordable SEO article writing and submission services.

Constructing one’s daily schedule in the most ‘time-effective’ way is the key to success today, considering the pace at which everybody’s life is running. Leverage the ‘Time factor’ and you have made it to the top. This explains the increasing significance of online education. This is why the number of online schools and colleges has increased significantly across in the United States (US) and other parts of the world. This indicates the growing shift towards online education.Here are some of the most important advantages and benefits that online education offers, which you may consider in case you are looking out for various options to pursue higher education at your own pace and without disturbing your schedule.Accessibility: Thanks to online education, the distance from the campus is no longer a barrier that separates education and the students. Today’s generation of students has the advantage of utilizing their time effectively, since there is distant online education available to them. To access online learning, all that the students need to do is to install the contemporary communication equipment such as computer and Internet and enroll for the desired courses online.Student-Centered Learning: The students dictate the learning experience in online education. Here because the teacher is not teaching you all the time, you have the liberty to prioritize your schedule and complete the assignments as per your convenience. In online mode of education, the students are at freedom to select their learning methodology. The choices available are audio, video, or oral components.Fair Playing Field: Online education is growing in popularity also because it promises a level playing field for the people participating in it. Learning online does away the bias and colored decision-making based on ethnicity, physical appearance, race or gender of the student. Here, the sole criterion of evaluation is the performance of the student.Convenience and Flexibility: Online mode of education offers the participants the flexibility of gaining access to the lessons online. This is very convenient and does not hamper the education process if the student is not staying at a convenient location. Moreover, online education and learning has overcome the barrier of time. This allows the students to attend lectures for various subjects as per their schedules. Therefore in online education the students have an opportunity to set the priority of their schedule and execute the tasks at hand accordingly.Most students prefer online education because it eliminates the necessity of them going away from their parents to pursue their goal. With online education all you need to succeed in your courses is installation of contemporary communications equipment and motivation to succeed.Interaction: Online mode of education offers an opportunity of purposeful interaction to the students at a higher level with their instructors as well as with their fellow students. The courses in online mode of education are designed in a way that each student gets an opportunity to offer their contribution to the discussions related to a subject and offer peer reviews.Thus online education helps in creating an environment wherein the students get opportunity for free dialogue delivery and education becomes a positive experience.