In this present age of technology, the term contract hire has become the ‘buzz’ of the day in terms of financing a car. Now, what is a contract hire? It is a contract by which an individual or business house hires one or more cars on the basis fixed and affordable rental schemes. This is an excellent and cost effective method for financing cars and has become very popular in the current market scenario.In view of the above, cars pursued by way of contract hire come with a three year warranty period, being offered directly by the manufacturer. This is really advantageous in the sense that business houses or individuals do not have to spend a huge sum of money to purchase a car; thus cash flow and liquidity is enhanced. Now corporate houses and individuals can use this sum for better purposes such as business development or for enhancing savings and investments, as cars are now easily hired through cost effective contract hire schemes.Once you opt for a contract hire scheme, you would have to pay fixed and affordable monthly rentals for the entire contract period. This in turn limits your financial burdens of maintaining the car lifelong. The contract hire scheme takes care of the wear and tear and other forms of maintenance that is required to be done in the course of usage of the car. Secondly, if you’re a business personnel, hired cars do not show up on the balance sheet and this affects profit gearing ratios. Apart from this what every one of us hates, is untiring paper work that is usual a part of any deal. But in the contract hire system, the paperwork is fast and easy and can be met via fax or post. One of the biggest advantages is that the payments and monthly installments are really low and the contract takes care of all the headaches of after sales including maintenance and road tax throughout the entire time frame of the contract.Now, a bit of information on the contract hire system and its funding methodology. It is a funding system that has been specially designed so that registered VAT (Value added Tax) customers are benefited, not to leave out those who aren’t VAT registered. The contract is usually for 12 to 18 months for cars that are pre-registered and in case of newly branded vehicles it is 18 to 60 months. In terms of mileage, the allowable limit stands at 160,000 miles. What is important here is that the customer bears the insurance aspect of the contract. Maintenance costs, expenses related to wear and tear of the car, servicing charges would all be included in the insurance contract. A termination charge is levied on either of the parties, if they terminate the contract before time; this sums up to around 50% of the monthly payable balance. In this regard any expense relating to damage of the car is to be borne by either of the parties in case the contract is terminated before schedule.

Once the app is downloaded, you have little time to take a sigh of relief, and then again start focusing on making things easier for the them till their goal is achieved.

According to the AppsFlyer, an app marketing company, the global uninstall rate for apps after 30 days is 28%. Entertainment apps are most frequently deleted, whereas apps based on Finance is least frequently deleted. No matter which app category you belong to, your strategy should be to remain in the mobile phones of users for a long time, and not just sit around but to fulfill your purpose as well.

If we analyze the encounters of users with an app step by step, it can help us unveil the critical factors that influence mobile app audiences, so that we can work upon those and achieve our purpose. Here are the details:

Step1. Finding Your App in Appstore

For this, we have to first find out what exactly users type to search an app. Based on a research, it has been found that 47% app users on iOS confirmed that they found the app through the App Store’s search engine and 53% app users on Android confirmed the same.

What have been their search queries? Interestingly, as the per the data provided by the TUNE research, 86% of the top 100 keywords were brands.With little scope for non-branded categories, most of the keywords were either of games of utility apps. Common keywords in the non branded category are: games, free games, VPN, calculator, music, photo editor, and weather.

Leaving brands aside, if we analyze the user-type of a Non-branded category, we will get two types of users:

1. Users are informed, and they know what they are search

2. Users are exploring possibilities, have no precise information in mind.

If you are a mobile app development company, targeting non-branded users, then your efforts must be directed to creating apps that compel these two types of users. To do so, we have to analyze once they are on an app store, what keywords they use to search. Regina Leuwer, with expertise in marketing & communications, bring some light to the subject. She reached out Sebastian Knopp, creator of app store search intelligence tool appkeywords, who shared with her the data of unique trending search phrases. And according to that data, in 2017, there were around 2,455 unique search phrases trending in the US.

Now, if we study these data to get information, we will find that name of the app is critical to attract the attention of the users.

If your app belongs to non-branded category, then make sure your app name is similar to the common search queries but also unique in comparison with your competitors. So that when your app name is flashed, they click it on to it, finding it purposeful and compelling both.

Step 2. Installation

Remember your users are on mobile devices has limited resources, from battery to storage and RAM to Internet. Everything is limited. So better create an application that is easy to download or say get downloaded with 5 minutes. One critical advice here:

1. Keep the application file size small.

If you are a developer, use APK Analyser to find out which part of the application is consuming maximum space. You can also reduce classes.dex file and res folder that contains images, raw files, and XML.

Step 3. Onboarding

After the user has successfully downloaded your mobile application, don’t leave anything on assumptions. Guide them properly. This you can do through an onboarding process, where users can learn the key functionality and where to begin with the mobile app. Below are the 3 things you need to keep in your mind when creating an onboarding process for your users.

Short and Crisp: The entire guidance of features and functions should be completed within few seconds, with easy options loud and clear option to skip.

Precise Information: Don’t introduce them to the app. They already know what they have downloaded. The objective to inform about the key functions and features.

Allow Users to Skip: Let the tech-savvy users skip the intro. Your app is to meet their requirement and not to have a friendly session.

Step 4. Purpose and UI
Here, the stage is set for your app and it is the golden chance for you to impress your users. What is needed here is the collaboration between purpose and UI of the app. It totally depends on the problem-solving capability and ease of use of the mobile app. Interface design plays the critical role, allowing the users to access features of the apps easily and quickly to perform the task for what they have downloaded the app. When it comes to interface design, make sure that the design is interactive and task-oriented. Here are some factors that you must take care off while creating mobile app interface:

1. Usability: The Mobile phone is an epitome of convenience and if your users find it difficult to use your app, then there is no way there are going to make the space for it in their mobile phones. From screen size to the color of the app, there are many factors that are equally critical and need attention.

2. Intuitive: To create an intuitive User Interface, you have to read the mind of the users, and develop a model based on that. The next should be precise, clear and ‘obvious’ in an interface.

3. Availability: Key features should be hidden in the drop down menu or even if so, it should be obvious for the user to look into the drop-down. An intricate work of design and research is required to make essential features available for the customers and they don’t need to navigate here and there.

If you need more help with the user-interface and innovative ideas for a mobile app, write to me [email protected] and I promise to get back to you with interesting mobile app designs.